Asian ・ Women ・ ENTErprising
What Is AWEsome
10 Asian females recognised for their hard work and determination and given the opportunity act #AWEsome role models. This is a significant opportunity for Asian women to encourage and inspire more women to become entrepreneurs
Why Is it needed?
With enterprising Asian women failing to be recognised and identified, this is leading to a lack of role models for the younger generation or those looking to start their careers. Even though there is a gender pay gap, statistically there is an even bigger gap between what women earn and what Asian women earn. As well as this, there are a large number of barriers that deter women from succeeding such as institutional mind sets, structural obstacles, family choices and societal pressures. A lack of confidence and belief is a bigger barrier than simply a lack of ambition.
Shine a light on and celebrate Asian females across the private, public and third sectors
Encourage more role models from the Asian community
Share advice, guidance and to support other Asian females interested in a particular sector, acting as a point of reference